Who Is Fast Food For?

McDonald’s, KFC, Burger King, Wendy’s and other fast food chains have been around since we can remember. However, there was a time when you could spend less than 10 Ringgit to get yourself a full set, which includes a main dish (a burger or 2 pieces of chicken) with a side of fries and a carbonated drink.Β Now though, by just ordering a large Cheezy Wedges at KFC will already cost you more than 5 Ringgit.

KFC Menu from 1984 (courtesy of Lowyat Forum)

Which brings me to the main point,Β WHO IS FAST FOOD MADE FOR? About 20 years ago, it was clear that fast food outlets were catered to the middle to lower class. In short, WORKING CLASS PEOPLE. Having said that, what can be seen in the current decade is a slow and steady hike of prices among most, if not all, fast food chains which somehow does not synchronize with the notion of accommodating the working class people of Malaysia.

courtesy of

In the Klang Valley region, depending on which city or town you’re in, chances are you won’t be able to have a simple meal for less than 2 figures, and that does not count in the final figures after the inclusion of the Sales & Service Tax. Therefore, in general, the term “affordable” cannot be applied to fast food meals as the prices clearly hurts one’s wallet.

courtesy of Gifer

Yet, are fast food franchises really to blame for the price hike? In all honesty, no. Let’s face some harsh facts of life. The price of items are usually affected by two main things, oil and humans. The rise of oil prices will affect EVERYTHING that is on the market as EVERYTHING needs to be TRANSPORTED to its destination, including raw materials needed to make fast food.

courtesy of Gfycat

Secondly, the human factor. It is a simple supply and demand aspect. The higher the demand for fast food, the more supply is needed, henceforth franchises have to pay suppliers (farmers and breeders) more which increases the prices by the time the product is being sold to the masses.

courtesy of YouTube

Still, in terms of the purpose for the creation of fast food, was for working class individuals to ascertain an affordable quick meal during lunch or breakfast, to keep them going for rest of the day. Clearly, that has not been the case recently. Because the group of people who can afford fast food, are mostly the people who fall into the upper middle class category.

Although, this is just our humble opinion. What is your opinion as working class individual having to spent more than 10 Ringgit on fast food? Do share your knowledge, experience and opinions with us in the comment section.

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