When people say ‘ayam goreng’, most Malaysians would align their thoughts with the vision of KFC’s original fried chicken, or McDonald’s spicy fried chicken. If you’re more traditional, then ayam goreng berempah would also come to mind — but not Winner’s Fried Chicken.
What is that, you say? Winner’s Fried Chicken is one of the earliest homegrown fried chicken brand in Malaysia. Founded in the late 1980s in Ipoh, Perak, Winner’s Fried Chicken has been an unspoken favourite among Malaysians. The meals are being sold in small parts, so you can choose between the drumstick, thigh and breast parts of the chicken.
Different from its competitors, Winner’s Fried Chicken is not sold at their own outlets. Instead, the brand owner targets kopitiam gooers with their Winner’s Fried Chicken kiosks. These kiosks were built similarly to your chicken rice carts, and placed at kopitiams across the country.
What’s special about Winner’s Fried Chicken is it’s super crispy chicken skin. It’s thin enough for you to know that it’s not all flour, and tender enough for that juicy flavour. The brand also serves other types of finger food, like fish balls, but they don’t produce heavily branded seasonal items like their competitors.
Being placed at Kopitiams comes with perks of it own. Meaning that, customers can pair their crispy fried chicken with other dishes of their choice from other stalls, be it nasi lemak, char kuey teow, curry mee or even chicken rice.
We still don’t know how this brand still manages to survive and thrive while being under the radar since the 80s, but a bite from its drumstick, may provide you a convincing answer — because it’s delicious.
If you want to try Winner’s Fried Chicken in KL/Selangor, you can try:
Lot 10 Hutong Food Court, Bukit Bintang, 50250 Kuala Lumpur, Federal Territory of Kuala Lumpur
DU Cafe, Jalan PJU 5/10, Dataran Sunway, 47810 Petaling Jaya, Selangor